The PA news agency understands there are positive discussions ongoing with potential UK broadcasters, but no concrete deal has been agreed. It followed the UK government's April 2022 announcement that both the Women's World Cup and UEFA Women's Euros would be added to the Listed Events Regime, "crown jewels" sporting events that must be offered to free-to-air broadcasters, limiting potential bidders. The tender process for UK broadcasting rights to the competition opened in June 2022 with a bid deadline of 12 July last year. It was even used to air the entire men's World Cup from Qatar for free in Brazil last year.įIFA+ is clearly a broadcasting option if Britain's free-to-air broadcasters – a necessity of the Women's World Cup being a "crown jewels" event – do not meet the value sought.įIFA has already agreed to raise prize money to $110m from $30m at France 2019 – but the Women's World Cup has grown from 24 to 32 teams.Īnd the fund is still far lower than the $440m shared by the 32 men's teams in Qatar.įIFA has enough of its own cash to ensure women's players are earning more.Įngland, France, Germany, Italy and Spain have all qualified for the first Women's World Cup to have 32 teams, and FIFA has a standby broadcasting option with its own online streaming platform FIFA+. Mr Infantino's brinkmanship is weakened by the fact FIFA now has its own heavily-promoted streaming platform. While England are European champions, their games will be in the less favourable morning time slot from Australia and New Zealand whereas Gareth Southgate's side played mostly in the evening prime time from Qatar last year. The BBC and ITV are reportedly offering to pay £9m to share the rights – potentially 20-times less than they pay for the Men's World Cup. So, with seven weeks until kick off in the Women's World Cup, Mr Infantino is threatening to pull the plug in key European markets – including Britain. The funding should come from broadcasters and sponsors, FIFA president Gianni Infantino argues. Sports correspondent has faced calls to raise prize money and investment in women's football. Women's World Cup prize money 'to match men's by 2027 tournament' Women deserve it! As simple as that!"įIFA set to pay clubs £300m for sending players to World CupįIFA confirms no Saudi deal for Women's World Cup after human rights backlash "I call, therefore, on all players (women and men), fans, football officials, presidents, prime ministers, politicians and journalists all over the world to join us and support this call for a fair remuneration of women's football. Therefore, should the offers continue not to be fair (towards women and women's football), we will be forced not to broadcast the FIFA Women's World Cup into the 'Big 5' European countries. So, to be very clear, it is our moral and legal obligation not to undersell the FIFA Women's World Cup. "This is a slap in the face of all the great FIFA Women's World Cup players and indeed of all women worldwide. "4) And concretely, whereas broadcasters pay $100-200m for the men's FIFA World Cup, they offer only $1m-$10m for the FIFA Women's World Cup. "3) The viewing figures of the FIFA Women's World Cup are 50-60% of the men's FIFA World Cup (which in turn are the highest of any event), yet the broadcasters' offers in the 'Big 5' European countries for the FIFA Women's World Cup are 20 to 100(!) times lower than for the men's FIFA World Cup. "2) Public broadcasters in particular have a duty to promote and invest in women's sport.
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